The following are components of a creative brief, except:

A) stating which media will be used in the campaign
B) the objective of the campaign
C) the target market for the campaign
D) outlining the message theme


A

Business

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A. A. B. B. C. C. D. D.

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Traditionally, customers have had three specific worries about product service. What are they?

What will be an ideal response?

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The purpose of the purchase order is to

a. order goods from vendors b. record receipt of goods from vendors c. authorize the purchasing department to order goods d. approve payment for goods received

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________ is an unstructured, exploratory research methodology based on small samples, which provides insights and understanding of the problem setting

A) Quantitative research B) Qualitative research C) Experimental research D) Hypothetical research E) Statistical research

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