Define economies of scope, and identify how they relate to flexible automation

What will be an ideal response?


Economies of scope are the ability to produce multiple products more cheaply in combination than separately. Flexible automation provides economies of scope by allowing the producer to use the same productive resource to make intermediate volumes of a range of products, resulting in a shorter payback period for the capital equipment than if it were fixed automation.

Business

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You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health. Citing an example from the text, what marketing initiatives would you suggest the company take?

What will be an ideal response?

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