Vertical agreements to limit sales by customer or territory are always illegal, while horizontal agreements may be legal sometimes.
Answer the following statement true (T) or false (F)
False
Horizontal arrangements among competing retailers, wholesalers, or producers to limit sales by customer or territory have consistently been ruled illegal by the U.S. Supreme Court. Vertical arrangements between producers and intermediaries are not always illegal, however.
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What is the role of an auditing firm? Why are auditing firms not helpful in evaluating non-media connectors? How then can marketers evaluate non-media connectors?
What will be an ideal response?
Technical language and lengthy answers are appropriate for interviews because such language validates an expert's knowledge
Indicate whether the statement is true or false
The advantages of working with intermediaries increase as the number of producers and customers, their distance apart, and the number and variety of competing products increase.
Answer the following statement true (T) or false (F)
Substantial performance does not apply to contracts calling for payment of money
Indicate whether the statement is true or false