A(n) ________ includes all the key elements of the situation and the benefits the target customer is looking for in a given purchase
A) acid test
B) value proposition
C) storyboard
D) Pareto chart
E) marketing mix strategy
Answer: B) value proposition
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Marks Corporation has two operating departments, Drilling and Grinding, and an office. The three categories of office expenses are allocated to the two departments using different allocation bases. The following information is available for the current period: Office ExpensesTotal Allocation BasisSalaries$30,000 Number of employeesDepreciation 20,000 Cost of goods soldAdvertising 40,000 Net sales ItemDrilling Grinding TotalNumber of employees 1,000 1,500 2,500 Net sales$325,000 $475,000 $800,000 Cost of goods sold$75,000 $125,000 $200,000 The amount of salaries that should be allocated to Drilling for the current period is:
A. $10,000. B. $12,000. C. $15,000. D. $18,000. E. $30,000.
The United Nations Commission on International Trade Law drafted the Convention on Contracts for the International Sale of Goods to promote diversity in the law addressing international transactions
Indicate whether the statement is true or false
In the context of the origins of management, throughout history, most managers operated by a(n) ________ basis.
A. organizational behavior B. scientific management C. contingency D. bureaucracy E. trial-and-error
The semiconductor pioneer Gordon Moore predicted in 1965 that computer power would double every ________.
A. five years B. three years C. twelve months D. two years