You have recently returned from a foreign exchange visit in Sweden. Your sponsors have asked you to address the local meeting of the Rotary Club to seek its support for future exchange visits
Rotarians tend to be men and women in business and the professions and while most tend to be between the ages of 45–65, ages range as low as 25 and as high as 75. Economically they tend to be in the middle and upper income levels. Target your audience and make a realistic determination as to what you can accomplish with a 30-minute presentation. Be sure to address your specific purpose, areas of audience interest, the audience's capacity to act, and the degree of change you can expect. Explain how you arrived at your conclusions.
What will be an ideal response?
The answer should address application of demographic analysis and psychological profiling as applied to audience segmentation. Specifically, the answer should reflect the material related to setting purposes and audience responses realistically, as well as audience segmentation.
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The ______ theory compares relationships to living systems.
a. social information processing b. social exchange c. dialectic d. systems
As a spin-off based on Marshall McLuhan's distinction between hot and cool media and the array of media in between, the Vivian textbook proposes an alternate continuum of media from
A) big-screen to small-screen media. B) personal media to mass media. C) ten-foot media to one-foot media. D) stand-alone media to web-connected media.
The health care system in the United States tends to be based upon which of the following approaches to beliefs about health?
A) magico-religious approach B) holistic approach C) biomedical approach D) sociological approach
The ________ experiments indicated that environmental conditions and interpersonal relationships influence employee output.
A. Denning B. Oppenheim C. Stockman D. Hawthorne