When Shaw Industries develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
A. Price
B. Promotion
C. Distribution
D. Product
E. Packaging
Answer: B
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One of the pitfalls of real options analysis is that managers may have an incentive and know-how to game the system and back-solve a formula to get a proposal approved. This can give rise to
A. the illusion of control. B. escalation of commitment. C. managerial conceit. D. agency problems.
Tomlin Enterprises has a credit balance of $80,000 in its Allowance to Adjust Long-Term Investments to Market account before adjustment. Its investment portfolio has a total cost of $500,000 and a market value of $450,000. The year-end adjustment entry that would be recorded in the books of Tomlin Enterprises is:
A) Long-Term Investments 30,000 Allowance to Adjust Long-Term Investments to Market 30,000 B) Allowance to Adjust Long-Term Investments to Market 30,000 Unrealized Loss on Long-Term Investments 30,000 C) Allowance to Adjust Long-Term Investments to Market 50,000 Long-Term Investments 50,000 D) Unrealized Loss on Long-Term Investments 50,000 Long-Term Investments 50,000
An ad for Ford did not advertise any cars, but instead explained the meaning of the company's slogan, "no boundaries." This ad is an example of ________
A) product advertising B) a sales promotion C) institutional advertising D) advocacy advertising E) retail advertising
Which of the following suggests a loosely knit social framework in which people are expected to take care of themselves and immediate family only?
A. collectivism B. individualism C. power distance D. loyalty to heirs