The _______ provides inexpensive, convenient, self-service exchange relationships with minimal value-added service, often through Internet Web sites or other direct marketing media
a. efficient, low-cost transactional experience
b. high-touch, consultative experience
c. flexible, multi-access-point experience
d. one-stop shopping experience
a
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The _____ prompts the user to select a model, allowing the user to access the database and select data for the decision process or to set criteria for selecting such data.
A. model management module B. data management module C. information module D. dialog module
Firms that are viewed as being socially responsible have the added benefit of being able to attract employees
Indicate whether the statement is true or false
Retirees often return to their old employers because
A. they cannot afford their retirement lifestyle. B. the Age Discrimination Act has eliminated mandatory retirement ages. C. the employers request them to come back. D. they have knowledge of their employers' needsdespite the negative effect on their work groups.
What is the most likely role of a public relations (PR) group in product promotion?
A. A PR group can design the product page of a firm. B. A PR group may target customers by using blogs of a firm. C. A PR group can develop promotional materials specifically designed for the media. D. A PR group can act as a member of a brand community. E. A PR group may design ads to drive customers to relevant landing pages.