Which one of the following is NOT considered a demographic measure?
a. education
b. age
c. political views
d. gender
c. political views
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The various measurement methods that can be used in PR activities are communication audit, pilot test and split messages, meeting and event attendance, and
a) newsletter readership. b) evaluation process. c) message identification. d) attitude measurement.
When you check the accuracy of your understanding of your partner?s message by offering a
summary in your own words, you are ________. Fill in the blanks with correct word
The agency that is responsible for overseeing the nation's financial markets is the ________
A) Federal Banking Commission B) Federal Home Loan Bank Board C) U.S. Treasury Department D) Securities and Exchange Commission E) Federal Reserve Board
Perceptions are subjective
Indicate whether the statement is true or false