Why do certain social media create a dilemma for marketers?
A) Social networks favor public relations tactics, so firms are wondering where to spend their advertising dollars.
B) Internet forums are emerging as an alternative to mass media as a source of information.
C) Marketers generally do not like to use outlets where they cannot pay for message placement.
D) News aggregators are themselves not connectors, so marketers shy away from using these outlets.
E) Online communities are replacing personal sales forces, traditionally the biggest promotional investment for firms.
B
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Being on the bleeding edge can mean that implementation costs are significantly higher than anticipated.
Answer the following statement true (T) or false (F)
______ is a rule of thumb used whenever you are contemplating any employment action, to maintain fairness and equity for all of your employees or applicants.
A. Affirmative action B. OUCH test C. Four-Fifths Rule D. Essential function
The ______ must take what the technical staff provides and interpret that into language HR users understand so as to indicate how processes and activities might change.
a. manager b. HRIS expert c. external consultant d. analyst or power user
Unlike goods, services are _____.
A. tangible B. consumed C. experienced D. palpable