The industry environment directly influences a firm and its competitive actions and responses.
Answer the following statement true (T) or false (F)
True
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Appraisal costs help minimize overall quality costs while maintaining a high quality of output
Indicate whether the statement is true or false
Aadya, the manager at a large restaurant chain, was just given information from the corporate office on how to increase sales in their region. She was given a list of goals for the next quarter. She was the recipient of what step in the control systems process?
a. measure performance b. correct or reinforce c. set objectives and standards d. compare performance to standards
What is the best way to use connectors for a particular MPR campaign?
A) distributing backgrounders to all the connectors available to a firm's marketing department B) providing both modern and traditional media connectors with product clippings and photos C) sending press kits to connectors involved in new media to ensure the highest credibility D) selecting only the connectors who will reach the desired audience with the appropriate impact E) waiting for connectors to contact the marketing department for information needed for an article
A(n) ________ captures the extent to which goal congruence exists among partner firms' self-interests and the degree to which complementary resources and capabilities enable the partner firms to capitalize on marketplace opportunities
a. reseller partnership b. sustaining reseller partnerships c. alignment d. transforming channels