According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message "Nothing else beats this brand"?
A) bonding
B) relevance
C) advantage
D) performance
E) presence
A
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The marketing concept is entirely consistent with serving only segments of the customer population
Indicate whether the statement is true or false
In which of the following situations would Adam Smith argue that government intervention in the marketplace is justified?
a. Many food items begin to arrive from abroad, and their cheap price is putting many local farmers out of work. b. A general economic downturn has occurred, leaving many out of work. c. A clothing manufacturer invents a new machine that makes it much more competitive than its rivals. d. Two growing cities have no road to connect them and no private party is seeking to build one.
A ________ policy means offering the same price to all customers who purchase products under essentially the same conditions and in the same quantities.
A. differentiated B. one-price C. penetration price D. flexible price E. skimming price
Saying words correctly and clearly with the accepted sounds and accented syllables reflects A) rate
B) pitch. C) vocal quality. D) proper pronunciation.