The process by which communication is used to learn the culture of the organization is called _________

A. myth-making
B. socialization
C. negotiation
D. accommodation
E. substitution and filtering


ANS: b

Communication & Mass Media

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The statement that observations about human communication capture an underlying reality is

a. an assumption b. a demonstrable fact c. completely untrue d. exists in quantitative research only e. exists in qualitative research only

Communication & Mass Media

What part of the introduction tries to relate to the specific audience?

A. Attention Getter B. Relevance Statement C. Credibility Statement D. Preview Statement

Communication & Mass Media

All of the following are guidelines for making your language vivid EXCEPT

A) use passive verbs. B) use strong verbs. C) use figures of speech. D) use imagery.

Communication & Mass Media

Which of the following is a public service announcement?

a. a message prepared by a corporation to sell a product or service b. an announcement from a corporation to the public c. time and/or space donated by the media to nonprofit organizations d. none of the above

Communication & Mass Media