What part of the introduction tries to relate to the specific audience?

A. Attention Getter
B. Relevance Statement
C. Credibility Statement
D. Preview Statement


B

Communication & Mass Media

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The entrepreneurial phase of a mass medium's evolution requires the right combination of vision, capital, and risk; even then, most new initiatives fail

Indicate whether this statement is true or false.

Communication & Mass Media

All of the following are referred to as noise EXCEPT

a. your values b. a fire engine's siren c. a whispered conversation and laughter behind you d. a text arriving on your phone e. a stuffy room

Communication & Mass Media

As soon as the news program begins an interview with the President of the United States, Dolores quits paying attention and she mumbles to herself, "I already know everything he has to say and I don't want to hear it again." Dolores ability to listen is being hindered by

A) message overload. B) prejudgment. C) preoccupation. D) message complexity. E) noise.

Communication & Mass Media

Mo learned information about the company by speaking with secretaries and clerks in informal settings, such as in the lunchroom, or when passing by her coworkers’ cubicles. This is an example of what kind of message system?

A) grapevine B) mushroom C) mixing bowl D) information chain

Communication & Mass Media