____________ includes the activities managers perform to plan for, attract, develop, and retain an effective workforce.
A. Personnel development
B. Contingency planning
C. Job analysis
D. Human resource management
E. Performance appraisal
D. Human resource management
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Indicate whether the statement is true or false
The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________
A) trademarking B) a brand name C) a brand personality D) co-branding E) a brand reference
Which method of preparing the operating activities section of a statement of cash flows adjusts net income to remove the effects of deferrals and accruals for revenues and expenses?
a. The direct method b. The indirect method c. Both the direct and indirect methods d. Neither the direct method nor the indirect method
The work of public relations pioneer D. Parke Gibson reveals that ________
A) public relations can be used effectively to market products and services B) multicultural relations have always been an important aspect of the practice C) good words must be preceded by good deeds D) media relations deserved much greater attention from practitioners