The Marlboro Man was depicted in the advertisements of Marlboro cigarettes as a rugged outdoor, tough cowboy type. This was done to establish what is called ________
A) trademarking
B) a brand name
C) a brand personality
D) co-branding
E) a brand reference
C
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The difference between customer lifetime value and customer equity is that
A. customer lifetime value looks at specific target markets. B. customer lifetime value focuses on purchases over the next year, while customer equity takes into account a longer time horizon. C. customer equity reflects the total stream of purchases that a customer could contribute to a company over the length of the relationship. D. customer equity takes a financial approach where customer lifetime value does not. E. customer equity takes into account a firm's current and future customers and the costs associated with each.
Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?
What will be an ideal response?
Health risks of cell phone use include each of the following except
A) cell phone addiction. B) damage from cell radio frequency emissions. C) spinal injury. D) repetitive stress injury.
Selective perception is a characteristic of active listening.
Answer the following statement true (T) or false (F)