The managers at Green Thumb Gardening Tools engage in an annual organizational assessment, trying to predict industry changes as well as possible opportunities and threats. They look at issues, such as who their competitors are, current entry barriers, and what substitutes exist for their products. This assessment is called
A) scenario development.
B) forecasting.
C) benchmarking.
D) environmental scanning.
E) strategic maneuvering.
D) environmental scanning.
Explanation: Environmental scanning means both searching out information that is unavailable to most people and sorting through that information to interpret what is important and what is not. Managers ask questions such as these: "Who are our current competitors?" "Are there few or many entry barriers to our industry?" and "What substitutes exist for our product or service?"
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In the local paper, a car dealership advertises a small used car for a great price and a low interest rate loan. When Patrice comes in to look at that car, the salesman steers her away from the advertised car. Instead, the salesman tries to convince her to buy a different used car with a much higher interest rate loan. What unfair sales practice might this be an example of?
A. false advertising B. fraud C. warranty breach D. bait and switch
Which of the following is NOT true of group-administered surveys?
A) Variations for group-administered surveys are limitless. B) Students can be administered surveys in their classes. C) Twenty to thirty people might be recruited to view a television program sprinkled with test commercials. D) The researcher will often compensate the group with a monetary payment as a means of recruiting the support of the group's leaders. E) A survey administrator works the whole group through the survey as a group, rather than an individual pace.
To be successful, ______ has to be supported by a management team that advocates the freedom of radical thinking.
A. organizational structure innovation B. process innovation C. exploitative innovation D. exploratory innovation
The worldwide geographic area structure differs from the worldwide product divisional structure in the level of centralization of decision making.
Answer the following statement true (T) or false (F)