List and explain at least two ancient public relations principles and techniques that are still used by today's public relations practitioners
What will be an ideal response?
• Ancient rulers in Iraq motivated farmers through bulletins to find ways to grow more food to feed the populace, making them more likely to be content and productive citizens.
• Roman emperor Julius Caesar rallied the citizenry through staged events and a pamphlet to support a war effort.
These are strong examples of planned persuasion targeted to a specific public for a particular purpose, the heart of public relations strategy and use of appropriate tactics.
You might also like to view...
Assets are classified as current for reporting purposes when
a. shares of common stock in a company's important supplier are acquired to ensure continued availability of raw materials. b. shares of common stock in another company are acquired to diversify operations. c. expenditures are made in developing new technologies or advertising products. d. they are reasonably expected to be turned into cash or to be sold or consumed during the normal operating cycle of the business. e. None of these answer choices is correct.
A critical success factor at Stage 1 of location decisions is ______.
a. proximity to raw materials b. transportation costs c. space to expand d. proximity to markets
An eighty percent learning curve means that for each doubling of output, the time required to complete the last task is ________ percent less than before
Fill in the blanks with correct word
An investor is considering buying one of two 10-year, $1,000 face value, noncallable bonds: Bond A has a 7% annual coupon, while Bond B has a 9% annual coupon. Both bonds have a yield to maturity of 8%, and the YTM is expected to remain constant for the next 10 years. Which of the following statements is CORRECT?
A. Bond B has a higher price than Bond A today, but one year from now the bonds will have the same price. B. One year from now, Bond A's price will be higher than it is today. C. Bond A's current yield is greater than 8%. D. Bond A has a higher price than Bond B today, but one year from now the bonds will have the same price. E. Both bonds have the same price today, and the price of each bond is expected to remain constant until the bonds mature.