Complete linkage can be used to measure the distance between _________ in cluster analysis
a. objects
b. clusters
c. observations
d. wards
b
RATIONALE: Complete linkage is a measure of calculating dissimilarity between clusters by considering only the two most dissimilar observations in the two clusters.
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Which one of the following is a correct expression of the accounting equation?
a. Assets + Liabilities = Owners' Equity b. Assets = Liabilities - Owners' Equity c. Assets + Owners' Equity = Liabilities d. Assets = Liabilities + Owners' Equity
The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm
Which of the following statements is an advantage of statistical designs?
A) The effects of more than one independent variable can be measured. B) Specific extraneous variables can be statistically controlled. C) Economical designs can be formulated when each test unit is measured more than once. D) All of the statements are advantages.
The difference between a resource and a capability is a resource
A. is a productive input or competitive asset, whereas a capability is the capacity of the firm to perform some internal activity competently. B. represents the firm's fixed assets, whereas a capability defines whether the firm is competent to perform some function with these assets. C. is a mechanism used for carrying out some responsibility, whereas a capability possesses the ability to monitor the resource. D. is a reserve supply or back-up supply function, whereas a capability is the ability to manage the resource function. E. represents the firm's human assets, whereas a capability defines the skills and knowledge of these human resources.