In a full-service agency, the function of gathering, analyzing, and interpreting information that is useful in developing advertising is the responsibility of the ________ department.
A. media
B. account management
C. research
D. audit
E. personnel
Answer: C
You might also like to view...
All of the following are reasons that marketers may be losing confidence in network television advertising EXCEPT which one?
A) Production expenses for a polished TV commercial can be substantial. B) Network television no longer commands the majority of broadcast spending. C) Many viewers are using DVRs to watch television shows after they have aired. D) Network television advertising is not as effective at marketing toward smaller and more narrowly defined target markets. E) The results of network television advertising are not as easily measurable as the results of Internet advertising.
Worker migration is a _____________, leading to constant change in supplying and receiving countries.
a. Predictable Process b. Restrained Process c. Dynamic Process d. Unpredictable Process
Job analysis provides the underlying information for preparing job descriptions and evaluating jobs.
Answer the following statement true (T) or false (F)
The largest source of new product ideas is:
A. customers. B. the federal government. C. the entrepreneur's research and development. D. the U.S. Patent Office.