The modern ________ advertising agency supplies both advertising and nonadvertising services in all areas of communications and promotion for its clients.
A. multi-tasking
B. full-service
C. entrepreneurial
D. institutional
E. organizational
Answer: B
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Which of the following sampling methods would be used to estimate a numerical measurement of population, such as the dollar value of an account?
A. Random-number sampling. B. Attributes sampling. C. Classical variables sampling. D. Stop-or-go sampling.
Answer the following statements true (T) or false (F)
1. Comment cards the easiest and cheapest form of data collection and allow for managers to analyze the data and fix service delivery service problems. 2. Like comment cards, call-in feedback does not produce enough feedback to be considered reliable. 3. When deciding which quality assessment method should be used, companies should consider who should collect and interpret the data. 4. Knowing what has failed not what has gone right is what is needed to reassess service.
Which of the following statements about incremental analysis is false?
A) It is based on historical information relevant to the decision at hand. B) It focuses on the differences between alternatives. C) It reduces the time taken to select the best course of action. D) It makes the evaluation process easier for the decision maker.
Which of the following international HR functions will be impacted by country culture?
a. selection b. training c. compensation d. all of these