Jamie had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Jamie used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.
A. marketing analytics
B. big data
C. databases
D. marketing decision support systems
E. single-source data
Answer: A
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________ means that a general hearing was held on the person's mental competency, and the court determined that the person was of unsound mind and appointed a guardian or conservator of the person's estate.
A. Incapacitation B. Ratification C. Emancipation D. Adjudication
In February 2009, the ________ passed the rule requiring all large domestic publicly traded firms to begin formatting their financial statements using XBRL.
A. International Accounting Standards Board. B. American Institute of Certified Public Accountants. C. Financial Accounting Standards Board. D. Securities and Exchange Commission.
Brand ________ answers the question "What should my brand stand for?"
A) personality B) positioning C) alliance D) knowledge E) architecture
Which of the following is an element of surface-level diversity?
A. values B. beliefs C. attitudes D. race