Brand ________ answers the question "What should my brand stand for?"
A) personality
B) positioning
C) alliance
D) knowledge
E) architecture
B
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When the cheerleading squad went to a weeklong cheer camp during their school’s spring break, most of the squad took their textbooks and note with them, knowing there would be a midterm exam when they returned to campus. Tariq was confident that he would have plenty of time to study when the squad returned from the trip and he did not take along his study materials. When the exam results were known, Tariq was very unhappy with his poor performance on the exam. When asked by others on the squad why her did so poorly, he immediately blamed the professor and all the ”trick” questions on that exam for his own poor grade. Tariq was applying which of the following to the situation?
A. standpoint theory B. schemata C. stereotypes D. the self-serving bias
Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research. B) A small business must avoid leveraging secondary brand associations. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) A small business must focus on building more than two strong brands based on a number of associations.
An adjusting entry includes at least one balance sheet account and at least one income statement account
Indicate whether the statement is true or false
The statement ____ would successfully declare a REF CURSOR data type.
A. CREATE testcur as REF CURSOR; B. TYPE testcur IS ref cursor; C. TYPE testcur ref_cursor; D. testcur REF_CURSOR;