Explain how electronic data interchange (EDI) and just-in-time (JIT) inventory management might be used in combination to improve physical distribution effectiveness and efficiency.
What will be an ideal response?
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A retail mix refers to
A. the concept of offering merchandise not typically associated with their type of store. B. the idea of selling similar merchandise using different types of retail outlets, such as drug and department stores. C. a set of decisions retailers make to satisfy customer needs and influence their purchase decisions. D. a strategy for identifying primary competitors through market research. E. a retailer's decision to undertake wholesaling and manufacturing activities.
Explain the pattern for incorporating graphics in a text and how this relates to the ideal positioning of a graphic
Pedro, a recruiter at TruTech, is looking for a way to electronically post job openings, screen and contact applicants, and even track the sources of applicants. Pedro wants to use an application tracking system (ATS).
Answer the following statement true (T) or false (F)
I'm a MacOn and off for several years Apple Inc. has been running its "I'm a Mac" advertising campaign. In the ads, seen on television and on the Internet, actors play the roles of a Mac and a Windows PC. The actor that plays the PC, often known as the PC guy, John Hodgeman, is portrayed as a nerd, while the Mac guy, played by Justin Long, is (of course) the "cool" guy. The ads tout the many advantages of the Macintosh operating system, ranging from its ease of use to its freedom from the many viruses that plague Windows-based PCs. For example, in one ad the PC guy tapes a camera to his head to make a video only to be reminded that all Macs come with a built-in camera. In another the PC guy sings a country song bemoaning the problems of the Windows operating system.Refer to I'm a Mac.
According to the AIDA model, the first step Apple must achieve with their target market is: A. attention B. interest C. liking D. desire E. action