Ralph’s coworkers believe he is honest, trustworthy, and sincere. This dimension of credibility is known as _ ___________

a. coherence
b. charisma
c. competence
d. character


Answer: d

Communication & Mass Media

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A culture is a group of people that share primarily the same beliefs, values, norms, and

behaviors over time. Indicate whether the statement is true or false

Communication & Mass Media

According to the Impact / Money box, “What It Costs: Ad Prices From TV's Biggest Buys to the Smallest Screens,” what is the costliest scripted series on TV for advertising?

a. Empire b. The Walking Dead c. Law & Order: SVU d. The Big Bang Theory

Communication & Mass Media

List and briefly define the three positions identified by Hochschild (1983) that employees can take toward their work

What will be an ideal response?

Communication & Mass Media

When you consider whether audience members are from a high-context or low-context culture, you are thinking about

a. the level of sophistication in their culture. b. the way information is communicated in their culture. c. the degree to which individuals are influenced by their culture. d. the way technology and mass media shape their culture.

Communication & Mass Media