Ralph’s coworkers believe he is honest, trustworthy, and sincere. This dimension of credibility is known as _ ___________
a. coherence
b. charisma
c. competence
d. character
Answer: d
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A culture is a group of people that share primarily the same beliefs, values, norms, and
behaviors over time. Indicate whether the statement is true or false
According to the Impact / Money box, “What It Costs: Ad Prices From TV's Biggest Buys to the Smallest Screens,” what is the costliest scripted series on TV for advertising?
a. Empire b. The Walking Dead c. Law & Order: SVU d. The Big Bang Theory
List and briefly define the three positions identified by Hochschild (1983) that employees can take toward their work
What will be an ideal response?
When you consider whether audience members are from a high-context or low-context culture, you are thinking about
a. the level of sophistication in their culture. b. the way information is communicated in their culture. c. the degree to which individuals are influenced by their culture. d. the way technology and mass media shape their culture.