For McDonald’s, what do the golden arches represent?
a. a label
b. a generic name
c. a brand name
d. a trademark
e. a brand
e. a brand
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The availability of national brands can affect a customer's image of the retailer.
Answer the following statement true (T) or false (F)
Which of the following is true of a partner's right to compensation?
A. Compensation is never presumed to be the partner's share of the profits. B. The partners may agree that one or more of them is to be paid a salary in addition to sharing in profits. C. The partners may not agree that one or more of them is to be paid a salary, which will not be deducted at the end of the year from his or her profits. D. A partner is always entitled to salary or wages.
A company could increase the perceived benefits of a product by ________
A) reducing the purchase price B) adding a desirable new feature to the product without increasing the purchase price C) reducing the operating costs associated with the product D) removing the warranty offered with the product E) adding maintenance costs associated with owning the product
Free cash flow (FCF) is the projected future stream of free cash flows discounted to present value starting with operating cash flows and:
a. deducting accounts receivable. b. adding back outlays for operating capacity. c. adding back preferred dividends. d. deducting debt repayments.