Communication within the sphere of public relations must ______ .
A. define your sources
B. define your quotes
C. define your facts
D. serve the sender and the receiver
D. serve the sender and the receiver
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The term wasn't developed until much later, but the first "newspaper chain" in the U.S. was created by
A) Benjamin Day B) Benjamin Franklin C) Frank Gannett D) William Randolph Hearst
Which is NOT true of Bobbette Kyle's word-of-mouth marketing principles?
A) must be online interaction B) must create news releases C) must leverage your expertise D) breaks the golden rule: KISS (keep it simple, stupid) E) can be done cheaply
In a good speech outline, ideas that make up any main heading or subheading have a logical connection to one another. This is called ____
A) internal noise B) internal consistency C) interdependency D) grouping ideas
In a brief essay, outline the guidelines that you should follow when organizing a questionnaire
What will be an ideal response?