Which organizational pattern would probably be most effective for arranging the main points of a speech with the specific purpose "To inform my audience of the steps involved in starting an online business"?
A. causal
B. spatial
C. comparative-advantages
D. technical
E. chronological
Answer: E
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________ refers to the idea that average people are helpless victims of powerful mass media.
A. Mass Society Theory B. The Individual Differences Perspective C. The limited effects viewpoint D. Media Richness Theory
Why is the notion of “authenticity” important in understanding the commodification of culture?
a. Because the commodification of culture encourages authentic expressions and identities. b. Because the commodification of culture valorizes what is packaged as “pure,” “genuine,” or “untouched.” c. Because nondominant cultures are commodified and exoticized through the notion of authenticity. d. Because the commodification of culture sells the idea of authenticity as sign value.
The type of criticism most commonly found in books on television criticism is the pluralistic approach of Raymond Williams
Indicate whether this statement is true or false.
An effective summary should __________.
A. repeat the main ideas completely B. reiterate the development of the main ideas C. remind the audience of the key points D. signal the end