Which of the following characteristics of a well-chosen target market states that the people of the target market must be willing and able to spend more than the cost of producing and marketing a product?
A. Limited competition
B. Accessibility
C. Size
D. Profitability
Answer: D
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Hundreds of millions of consumers around the world have the purchasing power to afford higher quality products. This consumer group, known as the ________, tend to buy affordable cars rather than luxury cars
A) plutonomy B) taste culture C) leisure class D) mass class
The modern catalog consumer is most likely which of the following?
A) someone who has little or no access to retail stores B) someone who has little or no access to Internet technologies C) someone who wants to save time shopping D) someone who shops only for sales bargains E) someone who does not accept telemarketing calls
The shipping company manager wants to determine the best routes for the trucks to take to reach their destinations. This problem can be solved using the:
A) shortest route solution technique. B) minimal spanning tree solution method. C) maximal flow solution method. D) minimal flow solution method.
Average inventory level at the end of each period is given by ______.
a. Average inventory = (Beginning inventory + Ending inventory) / 2 b. Average inventory = (Beginning inventory + Ending inventory) * 2 c. Average inventory = (Beginning inventory – Ending inventory) / 2 d. Average inventory = (Beginning inventory – Ending inventory) * 2