What is the typical size and duration of a focus group interview?

a. 4 to 12 participants; 3 1/2 hours
b. 3 participants; 30 minutes
c. At least 12 participants; 3 hours
d. 4 to 12 participants; 45 to 90 minutes


ANS: D
Involving 4 to 12 participants in a discussion that lasts 45 to 90 minutes is typical for focus groups. Four to 12 participants is considered an appropriate size for a focus group, although 3 1/2 hours is longer than the typical focus group runs. Three participants is smaller than the typical number of participants, and a half-hour is less time than is needed to generate a rich discussion of the phenomenon of interest. Involving more than 12 participants in a focus group may limit hearing the perspective of less vocal members of the group and can be unwieldy. In addition, 3 hours is longer than typical focus groups last.

Nursing

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