Which of the following is a limit of consumer segmentation methods?
A. Psychographics do not effectively employ Connectors, Mavens, and Salesmen in reaching consumers.
B. Psychographics rely too heavily on reciprocal activation, making them unlikely to create secondary sales.
C. For some products psychographics may offer little real value, as it oversimplifies consumer personalities and purchasing behavior.
D. Psychographics help address the emotional factors that motivate consumers, thereby fulfilling their needs and decreasing the likelihood of successive sales.
E. Psychographics encourage social epidemics such as racial profiling and stigmas against immigrants according to Malcolm Gladwell.
Answer: C
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a. $9,000. b. $21,000. c. $30,000. d. $0.
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______ communication messages include reports, memos, and letters.
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