______ communication messages include reports, memos, and letters.
A. Oral
B. Nonverbal
C. Written
D. Electronic
C. Written
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In a ________ defense strategy, the market leader can meet the attacker frontally and hit its flank, or launch a pincer movement so that it's forced to pull back to defend itself
A) position B) counteroffensive C) preemptive D) contraction E) flank
Gillette uses ________ pricing when it offers razor handles at a low cost, but places a high markup on the replacement razor blades that fit in the handles
A) optional feature B) two-part C) by-product D) product line E) captive-product
Which of the following scenarios best exemplifies prejudice?
A. Lilly and Ben work for the same firm, and both perform similar tasks. However, Ben's pay is more than that of Lily's. B. Erick's manager often says, "All Americans are aggressive and loud." C. Violet's manager, Ted, often shows obscene pictures to her and threatens to fire her if she complains. D. As Cathy is a working parent, her supervisor assumes that she often abuses sick day privileges.
What was the cost of partially or completely fixing the Pinto gas tank to better withstand rear-end collision impact?
a. The costs of the changes ranged from $1.80 to $15.30 b. The costs were over 10% of the cost of the car c. The costs were too great because the car had to be redesigned d. None of the above