Eduardo concludes his sales message for video game subscriptions by instructing receivers to "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action
Indicate whether the statement is true or false
F
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The average person remembers between _______% and _______% of what they hear.
a. 50%; 75% b. 25%; 50% c. 30%; 60% d. 60%; 80%
In a SWOT analysis, potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, employee issues, and so on.
Answer the following statement true (T) or false (F)
Before choosing which trade show to attend, a marketer should first consider which of the following?
A) location of the show B) type of press kit to create C) buying potential of attendees D) availability of sales personnel E) seasonal marketing needs
Which of the following product life cycle stages involves the highest manufacturing costs?
A) introductory stage B) growth stage C) maturity stage D) decline stage