A type of approach that focuses on the product or service relative to the competition and how the offering is different from others on the market is known as the ______.
a. resonating-focus approach
b. points-of-difference approach
c. all-benefits approach
d. customer satisfaction approach
b. points-of-difference approach
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Which of the following is not a basic sentence structure?
A) A passive sentence B) A simple sentence C) A compound sentence D) A complex sentence E) A compound-complex sentence
Direct and digital marketing involve targeting broad segments of customers
Indicate whether the statement is true or false
In which area of the AIDA model is appealing to social proof most effective?
A) Attention B) Interest C) Desire D) Action E) Intelligence
Which of the following is not true regarding firms use of net assets (assets minus liabilities)?
a. Firms may choose to use the net assets generated by earnings to repurchase common shares. b. Firms may choose to use the net assets generated by earnings to repurchase common shares which result in cash outflows for a firm, similar to paying a cash dividend. c. In the case of share repurchases, only those shareholders that choose to sell their shares to the firm receive cash. d. Some firms pay periodic dividends to the common shareholders out of net assets. e. Firms typically retain some or all of the net assets generated by earnings, causing net assets to decrease, along with retained earnings, which is the component of shareholders' equity showing the cause of that decrease in net assets.