When managers want employees to see them as a leader, they might demonstrate their expertise in the area, or just remind employees that they are boss. Both of these are considered what kind of strategies?

A) image-confirming
B) self-aggrandizing
C) controlling
D) influencing


D

Communication & Mass Media

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The Kerner Commission _____

A) advocated two-way symmetry B) established basic employee rights C) criticized U.S. media for their lack of minority journalists D) restricted government public relations E) established investor relations regulations

Communication & Mass Media

According to the text, the “two-step flow” is the idea that:

a. media influence opinion-leaders; the opinion leaders then influence other people by personal contact b. opinion leaders influence the media; the media then influence the mass audience c. the mass audience influences opinion leaders; the opinion leaders then influence the media d. the media influences the mass audience; the mass audience then influences the opinion leaders

Communication & Mass Media

In tests of difference, any difference found will be statistically significant.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Alan’s old friends from his childhood neighborhood still call him “Little Al” when they run into each other, even though he is now middle-aged and over six feet tall. When they ask if he still “gets into trouble,” they are demonstrating

___________ . a. fact–inference confusion b. polarization c. static evaluation d. indiscrimination

Communication & Mass Media