Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models
He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?
A) postpurchase behavior
B) evaluation of alternatives
C) information search
D) need recognition
E) purchase decision
E
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What are the different possible consumer reference prices?
What will be an ideal response?
As of December 31, Year 1, Gant Corporation had a current ratio of 1.29, quick ratio of 1.05, and working capital of $18,000. The company uses a perpetual inventory system and sells merchandise for more than it cost. On January 1, Year 2, Gant paid $250 for transportation-in cost on merchandise it had received. Which of the following statements is not true?
A. Gant's quick ratio will increase. B. Gant's working capital will remain the same. C. Gant's quick ratio will decrease and its current ratio will remain the same. D. Gant's current ratio will remain the same.
Which of the following arrangements involves the greatest commitment of resources and poses the greatest amount of risk?
A. exporting B. franchising C. foreign subsidiary D. global sourcing
_____ typically cover specific issues that a business faces but also less-tangible—yet equally important—topics, such as communication, planning, business-analysis, change-management, coaching, and team-building skills.
A. Orientation programs B. Management development programs C. Apprenticeship programs D. Internship training programs