Before beginning its new advertising campaign, Capital Bank conducted a study to determine its clients' levels of awareness and knowledge of the bank and its services, as well as their perceptions of the bank's image. This was done to
A. communicate DAGMAR objectives.
B. communicate tasks.
C. establish marketing research goals.
D. establish benchmark measures.
E. communicate advertising goals.
Answer: D
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According to Ed Schein and his iceberg metaphor, the way an employee dresses would ______.
a. be a basic underlying belief about the organization b. be a norm or value that can espoused c. be a cultural artifact d. not be part of this metaphor
Using the sustainability metric of ________, a firm would examine the pounds of physical resources wasted per unit of organizational output
A) material intensity B) energy intensity C) toxic emissions D) pollutant emissions E) water consumption
Which of the following is a reason for allocating service department costs and thereby motivating management?
a. provides for cost recovery b. provides relevant information in determining corporate-wide profits generated by alternative actions c. meets regulations in some pricing instances d. reflects usage of services on a fair and equitable basis
A(n) ____________________ is a written document designed to communicate information about a particular subject.
Fill in the blank(s) with the appropriate word(s).