Often the items in a displayed list will _________ elsewhere in a document
a. require a reader to first read information
b. repeat points made
c. contradict information found
d. need to be explained in detail
b
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A(n) ________ is a brand that is developed by a national-brand vendor, often in conjunction with a retailer, and sold solely by the retailer.
A. subbrand B. generic brand C. exclusive brand D. premium brand E. copycat brand
A company that created an entirely new consumer technology would be most likely to begin a marketing campaign focused on which of the following marketing objectives?
A) inform about benefits B) persuade about value C) stimulate action D) help the consumer recognize a need E) remind about brand
The principle of diminishing marginal satisfaction helps to explain why people increase their rate of savings as their incomes rise
Indicate whether the statement is true or false.
Julie works as an employee for Organic Produce Express, Inc (OPI). Rowan, who is unemployed, collects unemployment compensation. This compensation is provided by a tax on
a. Julie and other employees. b. Julie, OPI, and other employees and employers. c. OPI and other employers. d. not Julie, OPI, or other employees or employers.