A magazine advertisement reads, "Is it just forgetfulness or Alzheimer's disease?" and then lists the warning signs of Alzheimer's, stating its strongest point first to gain reader attention on a subject that most people would rather not consider. The rest of the ad describes a new prescription medicine to treat mild and moderate cases of Alzheimer's. The advertisement uses a ________ to arouse interest.
A. recency effect
B. compliance hierarchy
C. sleeper effect
D. primacy effect
E. credibility effect
Answer: D
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A) demonstrating thought leadership B) demonstrating product operation C) improving conversion rates D) building network of business contacts
A(n) ________ agreement is a separate agreement providing that a specific dispute be resolved through arbitration
A) escrow B) submission C) binding D) unanimous consent
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A. situational B. psychological C. social D. motives E. perception
The tax liability of a corporation with ordinary income of $105,000 is ________
Range of taxable income Marginal rate $0 to $50,000 15% 50,000 to 75,000 25 75,000 to 100,000 34 100,000 to 335,000 39 335,000 to 10,000,000 34 10,000,000 to 15,000,000 35 15,000,000 to 18,333,333 38 Over 18,333,333 35 A) $42,000 B) $35,700 C) $23,950 D) $24,200