Which of the following is NOT an audience measurement term?
a. ratings
b. holdings
c. average quarter-hour persons
d. cume
e. reach
.B
Communication & Mass Media
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Positive climates allow people to be comfortable, but uninvolved in the team processes
Indicate whether the statement is true or false
Communication & Mass Media
Wives and husbands engage in different kinds and amounts of conversational maintenance behavior
Indicate whether this statement is true or false.
Communication & Mass Media
The relationships that words have with each other is called ________.
a. morphology. b. translation. c. syntactics. d. semantics.
Communication & Mass Media
When a speaker is ________, he or she is best able to pick topics and find ways to connect with the audience
a. an expert in the topic b. audience centered c. ethical d. confident
Communication & Mass Media