Which of the following is NOT an audience measurement term?

a. ratings
b. holdings
c. average quarter-hour persons
d. cume
e. reach


.B

Communication & Mass Media

You might also like to view...

The relationships that words have with each other is called ________.

a. morphology. b. translation. c. syntactics. d. semantics.

Communication & Mass Media

Wives and husbands engage in different kinds and amounts of conversational maintenance behavior

Indicate whether this statement is true or false.

Communication & Mass Media

Positive climates allow people to be comfortable, but uninvolved in the team processes

Indicate whether the statement is true or false

Communication & Mass Media

When a speaker is ________, he or she is best able to pick topics and find ways to connect with the audience

a. an expert in the topic b. audience centered c. ethical d. confident

Communication & Mass Media