Tangibles in the service sector include ______.
a. the physical features of the service facility
b. the price of the service
c. the packaging
d. the speed of delivery
c. the packaging
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A turnaround strategy is a type of renewal strategy used when an organization is in serious trouble.
Answer the following statement true (T) or false (F)
Gross rating points (GRPs) is a measure of advertising efficiency which is equal to reach divided by frequency
Indicate whether the statement is true or false
When Frank buys his own house, he would like to have a home theater system and a Jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish
Frank's desire for the home theater and the Jacuzzi is an example of a(n) ________. A) need B) want C) demand D) market E) prospect
What is the Balanced Scorecard?
What will be an ideal response?