Tangibles in the service sector include ______.

a. the physical features of the service facility
b. the price of the service
c. the packaging
d. the speed of delivery


c. the packaging

Business

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A turnaround strategy is a type of renewal strategy used when an organization is in serious trouble.

Answer the following statement true (T) or false (F)

Business

Gross rating points (GRPs) is a measure of advertising efficiency which is equal to reach divided by frequency

Indicate whether the statement is true or false

Business

When Frank buys his own house, he would like to have a home theater system and a Jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish

Frank's desire for the home theater and the Jacuzzi is an example of a(n) ________. A) need B) want C) demand D) market E) prospect

Business

What is the Balanced Scorecard?

What will be an ideal response?

Business