The ________ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.
A. cognitive response
B. five-Ws
C. low-involvement
D. standard learning
E. dissonance/attribution
Answer: D
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Peter Drucker stated that "the ________ defines the business."
Fill in the blanks with correct word
The __________diversification strategy creates value in two ways. First, because the core competency has already been developed in one business, the firm does not have to allocate resources to develop it. Second, because the resource is intangible, competitors cannot easily imitate it.
A. related constrained B. unrelated C. related linked D. dominant business
Bilateral contracts are accepted only upon the offeree's performance of the required act
Indicate whether the statement is true or false
A career in operations management is facilitated by ______.
a. membership in the WTO b. an undergraduate or graduate degree in operations management c. membership in the GATT d. an interest in manufacturing rather than services