Sources of revenue flowing into the firm are referred to as revenue streams.

Answer the following statement true (T) or false (F)


True

Business

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In the ________ group technique, after a brainstormed list of solution options is created, group members rank, rate or evaluate the alternatives in terms of the degree to which each alternative solves the problem.

Fill in the blank(s) with the appropriate word(s).

Business

The marketing team of a company that has acquired a new brand should be most concerned with which of the following?

A) changing the new brand's positioning B) determining whether any brands in the portfolio should be repositioned C) maintaining the new brand's current positioning D) maintaining the positioning of brands in the portfolio E) ensuring that the new brand's target market does not overlap with any of the existing brands' target markets

Business

Benson and Orton are partners who share income in the ratio of 2:3 and have capital balances of $50,000 and $30,000 respectively. Ramsey is admitted to the partnership and is given a 40% interest by investing $20,000. What is Benson's capital balance after admitting Ramsey?

A) $20,000 B) $25,000 C) $42,000 D) $18,000

Business

When Avril wanted to purchase a birthday card for her husband, she went to three stores and spent two hours reading over 100 cards before selecting the perfect one

This card, which costs $3.25, is properly designated as a high-involvement product because of _____ involvement. a. product b. situational c. shopping d. enduring

Business