A store with the largest trading area in a shopping center is a(n) _____
a. parasite store
b. destination store
c. independent retailer
d. leased department
b
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A non-engagement letter should be sent anytime a firm declines representation
Indicate whether the statement is true or false
Macro-marketing
A. is concerned with the activities performed by individual business organizations. B. tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services. C. assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives. D. is concerned with how effectively and fairly an individual business organization performs.
______ leaders care for the welfare of subordinates at the expense of organizational goals.
A. Supportive/disloyal B. Tyrannical C. Callous D. Derailed
Caterpillar, the manufacturer of tractors and other earthmoving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States--one in each state. From this information, you can surmise that Caterpillar uses _____ distribution.
A. selective B. premium C. intensive D. exclusive E. inclusive