Which one of the following statements is false regarding the gross profit ratio?
a. The gross profit ratio is a measure of profitability.
b. The gross profit ratio is calculated by dividing net sales by gross profit.
c. The gross profit ratio can help investors decide whether or not to buy a company's stock.
d. The gross profit ratio should be compared with both a company's prior years' ratios and also competitor ratios.
b
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A shopper is most likely to receive standardized customer service in
A. McDonald's. B. Bass Pro Shops. C. Marriott Hotel. D. Nordstrom. E. Ritz Carlton Hotel.
Whitney Company treats each division as a profit center and expects a 20 percent profit on its total production costs. Division A produces a part that it sells externally for $19.00. It also supplies this part to other internal divisions. Its production cost for the part is $13.70. What should be the transfer price for the part using the market-price approach?
A) $16.35 B) $16.44 C) $19.00 D) $22.80
A case study published in which of the following would provide a firm with the greatest MPR value?
A) company Web site B) firm brochure C) newspaper D) white paper E) blogoshpere
Heather is American and works for a U.S.-based company in Brazil. Heather is a __________.
A. Parent- (home-) country national B. Third-country national C. Host-country national D. Domestic national E. Double national