A mail-order marketer of flower bulbs to gardening hobbyists decides to sell the bulbs in grocery stores, to reach nonhobbyists who might be interested in pretty flowers. This is an example of
A. product development.
B. diversification.
C. market development.
D. market penetration.
Answer: C
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Benchmark measures are often used to study whether or not a promotional campaign has been successful
Indicate whether the statement is true or false
This question contains two parts; be sure to answer both. First, define a virtual team and explain some of its benefits. Second, suppose you are the leader of a virtual team that writes test questions for the SAT test. Your team is composed of six members who live and work in three different countries—question writers, question testers, and administrative assistants. What are some of the challenges you might face in leading the team, and what techniques might you use to face those challenges?
What will be an ideal response?
Top management of companies generally accept the fact that, to be effective, strategic planning processes should permit ideas to surface from ________ in the organization and at any time.
Fill in the blank(s) with the appropriate word(s).
Which of the following is a behavioral segmentation variable?
A. lifestyle changes B. a new member of the household being born C. a large family that collectively showers 15 times a day D. convenience of taking a shower E. a large family of 15 people in a household