Steve Rogers wants to measure the overall reputation and improved practices of his Avengers team on social media. What metric should Steve be evaluating on?

A. impact
B. inputs
C. outcomes
D. outputs


A. impact

Communication & Mass Media

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When adapting a persuasive message to different audience’s latitudes, one has to be careful about changing his or her advocated position too much lest they _____.

a. be seen as less credible b. be accused of flip-flopping c. misjudge the audience’s latitudes d. be seen as being too ambiguous

Communication & Mass Media

Which of the following is NOT a common appeal in radio commercials?

a. Personal Fulfillment b. Bandwagon Effect c. Fear of Rejection d. Sexual Success e. Independence

Communication & Mass Media

In 2013, of U.S. women were in the U.S. workforce

A) 33 percent B) 40 percent C) 57 percent D) 69 percent E) 79 percent

Communication & Mass Media

John was speaking to a group opposed to wind energy. For John's speech to be a success, he must ignore their attitudes and beliefs

Indicate whether the statement is true or false.

Communication & Mass Media