Appealing to the basic human needs includes all but an appeal to ________

A) self preservation
B) sexual attraction
C) gaining wealth
D) sound research


D

Communication & Mass Media

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Entertainment came into the age of mass communication and began to reach large, mass audiences with the introduction of

A) Johannes Gutenberg's movable type. B) romance novels. C) pulp Westerns and dime novels. D) television.

Communication & Mass Media

An advergame is a sponsored online game, usually for an established brand at its own site

Indicate whether this statement is true or false.

Communication & Mass Media

If you were giving a speech to an audience on the seven warning signs of cancerand you want them to take some materials home, when would be the best time to distribute a copy?

a. before the speech b. during the speech c. after the speech d. only if they ask for it

Communication & Mass Media

One of the best predictors of how good of a grade you will get on your speech is _________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media