The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace

Indicate whether the statement is true or false
a. True
b. False


ANSWER: True

The fundamental problem with a sales orientation, as with a production orientation, is a lack of understanding of the needs and wants of the marketplace. Sales-oriented companies often find that, despite the quality of their sales force, they cannot convince people to buy goods or services that are neither wanted nor needed.

Business

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The ratio of current assets to current liabilities is called the ____________________ or ____________________

Fill in the blank(s) with correct word

Business

Which of the following is an advantage of brand loyalty?

A) It reduces the cost of production of goods. B) It improves product quality and minimizes channel conflict. C) It decreases switching costs for its loyal customers. D) It reduces the costs of sales to customers.

Business

A sales journal is used to record cash sales.

Answer the following statement true (T) or false (F)

Business

Schein’s career life cycle is well known; discuss each of the 9 stages of the classic view of a career.

What will be an ideal response?

Business