When a producer of a product divides the market for that product into smaller groups and creates a marketing mix for each group it is known as the ______________________________ approach.
Fill in the blank(s) with the appropriate word(s).
market segmentation
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Companies are doing less ________ and more ________ as a result of the explosive developments in communication technologies to better target smaller customer segments
A) personal selling; digital activities B) public relations activities; digital activities C) digital activities; mass marketing D) mass marketing; engagement marketing E) viral marketing; word-of-mouth marketing
The Web is the least effective medium in reaching what type of customer?
a. the elderly b. the affluent c. college graduates d. professionals
Which of the following taxes is proportional?
A. gift tax B. sales tax C. Federal Insurance Contributions Act (FICA) D. income tax
________ theory maintains that people's behavior is influenced largely by the consequences of their past behavior.
A. Herzberg's two-factor B. Alderfer's ERG C. Valence-expectancy D. Reinforcement