Which of the following is a primary variable of demographic segmentation?
A. marital status
B. region
C. lifestyle
D. personality
E. involvement
Answer: A
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Receiving payment prior to delivering goods or services causes a current liability to be incurred
a. True b. False Indicate whether the statement is true or false
Retail and service organizations should ________.
A. communicate their internal problems to customers B. respond to customer complaints using "company policy" as an excuse C. establish policies and procedures that are flexible D. focus on attracting new customers instead of trying to retain current customers
In general, personal selling is one of the most helpful tools for closing sales
Indicate whether the statement is true or false
One common problem with the current ratio is that it is susceptible to "window dressing." If prior to the end of the accounting period Saxon Company has a current ratio of 1.5 and management wishes to boost its current ratio it may decide to
a. pay off accounts payable prior to year end. b. purchase more inventory on account. c. purchase short-term investments with cash. d. purchase more inventory with cash.